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Profits > Management (ePR) > Anderson 2018 i

Detailed Information

Country	Country: South Africa
GDP per capita	8.222
Context details	Small businesses operating out of a physical structure in the Cape Town area of South Africa that volunteered to participate
Age	average: 38.04

2. Intervention

Implementation year	2012
Implementer	Local
Duration (months)	2
Cost	N/A
Intervention details	Marketing and sales activities

Evaluation design	Randomized evaluation
Cluster definition	N/A

Sample	Outcome	Test	Source Table	Observations	Statistics on Effects
Complete sample	Revenues	N/A	6	365	Coeff: 2,665.64; SE: 2,118.17; YcPost: 19,654.68

Study	Anderson, S. J., Chandy, R., & Zia, B. (2018). Pathways to profits: The impact of marketing vs. finance skills on business performance. Management Science, 64(12), 5559-5583.